Ashley Lawrence (Bos)

Professional Experience

Freelance Graphic Designer
Des Moines Creative • January 2025 – Present

• Collaborate with clients to develop cohesive visual branding across digital and print materials, including social media graphics, web assets, logos, and promotional collateral
• Design and implement strategic marketing campaigns to increase client visibility, engagement, and lead generation across platforms
• Create content for email marketing, social posts, and website updates, maintaining brand voice and message consistency
• Manage multiple projects from concept through execution, delivering high-quality results on tight deadlines
• Provide art direction and design consultation to support brand development and creative strategy

Front-End Web Developer
Ocozzio, Inc. • December 2019 – December 2024

• Built and maintained responsive websites and landing pages using HTML, CSS, JavaScript, and modern frameworks
• Converted design mockups into functional, cross-device front-end code
• Designed and developed custom WordPress themes and Webflow sites
• Collaborated with designers and stakeholders to improve UX and create engaging UI components
• Created branded digital assets, icons, and graphics for web use
• Optimized sites for performance, accessibility (WCAG), and SEO
• Integrated third-party tools and platforms like HubSpot, Mailchimp, and Salesforce Marketing Cloud

Graphic Designer / Marketing Specialist
Ocozzio, Inc. • June 2017 – December 2019

• Designed brochures, presentations, infographics, email campaigns, and digital ads aligned with brand guidelines
• Partnered with marketing teams to create clear, visually engaging materials
• Managed multiple projects, meeting tight deadlines while maintaining quality
• Developed on-brand templates and design systems for consistent campaigns
• Edited and prepared images and layouts for print, web, and social media
• Contributed creative ideas that improved campaign performance and client satisfaction
• Maintained organized design assets for faster project turnaround

Web Designer / Front-End Developer
Main Street Digital • September 2015 – April 2017

• Founded and led the company’s web division, setting up design/development standards and client workflows
• Delivered high-impact websites tailored to small business needs, driving measurable improvements in local market visibility
• Built over 40 websites for local businesses, helping multiple clients increase online leads by 50%+ within six months of launch
• Introduced a structured onboarding system that streamlined client intake, reducing project delays by 70%

Senior Digital Designer
Gannett • June 2012 – July 2015

• Produced interactive, animated HTML5 ads and conversion-focused landing pages for national and regional clients
• Delivered projects quickly and accurately in a fast-paced production environment

Education

Kirkwood Community College

AA Graphic / Web Design • Web Development Certificate

Technical Skills

Graphic Design Tools: Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, XD), Sketch, Figma, User Research, Wireframing, Prototyping, Interaction Design

Web Design & Development: HTML5, CSS3, JavaScript, jQuery, Bootstrap, Responsive Design, SASS, LESS, Git/GitHub, Version Control, Cross-browser Compatibility, Custom WordPress

Digital Design: Banner Ads, Social Media Graphics, Email Templates, Digital Illustration, Motion Graphics

Email Design & Development: Responsive Email Design, HTML Email Coding, MJML, Mailchimp, HubSpot, Act-On, Salesforce Marketing Cloud, Campaign Monitoring

Content Management Systems (CMS): WordPress, Webflow, Joomla, Wix

Design Principles: Typography, Color Theory, Layout, Visual Hierarchy, Branding, Iconography

Web Performance Optimization: Image Compression, Lazy Loading, SEO Best Practices for Design